Recently, OTT services have become extremely popular with many viewers.
Since the COVID-19 outbreak, read more staying at home has increased, boosting the need for OTT services.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are well-known examples.
Different from cable TV, OTT lets users watch what they want, when they want.
OTT’s popularity comes from several factors.
It allows people to enjoy different genres from a single service.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Another benefit is its lower cost compared to classic TV services.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
Recently, increasing subscription prices have caused 부담 for many users.
As a result, attention toward free services is increasing.
Ad-supported free streaming allows users to enjoy content without paying.
This is especially attractive to users who care about budget.
Recently, FAST services have gained attention as an example of ad-based streaming.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is seen as a future growth engine in a slowing TV industry.
The main benefit of free platforms is zero subscription fees.
It also offers various content, expanding user choice.
The disadvantage is that ads are unavoidable.
In addition, the quality can be inferior to premium platforms.
In the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Being able to watch without cost is highly appealing.
In conclusion, combining premium OTT quality with free access matters.
Blending both models offers better choices to viewers.
The future of streaming services is exciting to watch.